![\"Holly](\"http:\/\/www.cookco.us\/news\/wp-content\/uploads\/2016\/03\/team-13.jpg\")
Meet Holly Hutchens, our receptionist. Holly is doing a great job! And she’s assisting Tracie with our online schedule, portal and updating information in our office management software. In addition, Holly is our Project Leader on a new initiative that will allow clients to check-in upon arrival using one of five office provided ipads.<\/p>\n
At check-in, the client will be able to verify and update personal information such as address, telephone numbers and email address.<\/strong><\/em><\/p>\n Any updates to client contact information will immediately propagate to our main system and tax software.\u00a0These new on-line systems are necessary to satisfy a generation of new clients who demand to use the latest technology.<\/p>\n This generation demands to use mobile devices, interact through online portals, and enjoy their experience when dealing with their taxes. We feel that by embracing this new automation we will see an increase in efficiency and a reduction in costs and errors.<\/p>\n Introducing a kiosk or iPad system in the tax office lobby instead of handing out clipboards or questionnaires during the tax interview appointment is a unique opportunity.\u00a0This kind of automated tax office management will allow clients to easily check in, update their contact information and answer important tax questions all from the comfort of our lobby.\u00a0 What a stark contrast to filing out a paper survey with pencil or going through a series of questionnaires.<\/p>\n Brooke Pounders\u00a0graduated from the University of Alabama Tuscaloosa with a Bachelor’s Degree in Communications\/Public Relations.\u00a0We are located in Arab Alabama and although we serve client\u00e8le in all fifty states and nineteen foreign countries, our primary market is Huntsville to Birmingham Alabama.<\/p>\n Cook and Company consists of ten full-time and four part-time employees. We provide accounting, tax, financial and technology services to the public (individuals and businesses). Our specialty is tax and has been since 1957.<\/p>\n We are a small firm in a small town, but we do a big job for a lot of people.<\/strong><\/p>\n Ralph Waldo Emerson said,\u00a0If a man can write a better book, preach a better sermon, or make a better mouse-trap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.<\/p>\n By streamlining processes, we hope to transform our firm image and improve the client experience. We strive to be\u00a0 perceived as taking care of business and providing exceptional service. This evidence of exceptional service should contribute to our process of creating a unique firm brand. It\u2019s truly a win, win for us. So when our automated tax office management (ATOM) Project is fully implemented, it can become the catalyst for what we are looking for. A differentiator, the edge, and a unique brand that makes our firm stand out from the competition.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Meet Holly Hutchens, our receptionist. Holly is doing a great job! And she’s assisting Tracie with our online schedule, portal and updating information in our office management software. In addition, Holly is our Project Leader on a new initiative that will allow clients to check-in upon arrival using one of five office provided ipads. At […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"2016-03-17T16:38:13Z","apple_news_api_id":"97d17cef-cae9-4114-ac06-aa319c784d69","apple_news_api_modified_at":"2016-03-17T16:38:13Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Al9F878rpQRSsBqoxnHhNaQ","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[1],"tags":[19,18,20,17],"class_list":["post-404","post","type-post","status-publish","format-standard","hentry","category-news","tag-brooke-pounders","tag-embracing-new-technology","tag-holly-hutchens","tag-kiosk-check-in-system"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":0,"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"wp:attachment":[{"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookco.us\/news\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kiosk Check-in System<\/h2>\n
![\"Brooke](\"http:\/\/www.cookco.us\/news\/wp-content\/uploads\/2016\/03\/team-14.jpg\")
<\/p>\nEmbracing New Technology<\/h3>\n